How to make new generations think more about champagne?
In Europe, people on average consume one bottle of champagne per year (excluding the French, who know how to enjoy life!). They usually drink just one glass during special occasions and wait until the next celebration to enjoy it again.
Champagne is often associated with certain ideas such as being expensive, luxurious, premium, special, and only for grown-ups. These prejudices create a wide gap between this glorious high-end drink and people, particularly younger generations (of legal age).
All of these realities are a shame! Moët Hennessy has given us a challenge: to make champagne approachable again. How can we make champagne the best choice of drink in people's minds?
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Everything starts from challenge the audience on when to think about champagne: not just on special occasions, but in any kind of moments.
Turn upside down the problem. Creating the solution.
Move from celebrating the special to appreciating the moment. Not only focus on holidays & major moments in life but also on instant celebrations. Stop saving a bottle of Champagne for a super special occasion and started making more occasions special by opening a bottle of champagne.
YOLO. There is always a reason to celebrate!
PressForChampagne.com helps visitors to add a spark of magic to make their at-home celebrations of life.
A constant update with fresh new content and articles connection Champagne to all possible moments. The platform helps users to choose champagne more often. It helps to make their at-home occasions more special - influencing the entire path to purchase, from occasion trigger to purchase and consumption - in an easy and inspiring way.
The French touch of “Pourquoi pas?” (“Why not?”) is an invitation to celebrate any moment. The carefree visual universe breaks the rules and create unexpected Champagne moments.
We created an awareness campaign that breaks the rigid rules that people associate champagne with and place champagne in all situations and moments that in the 'normal' mindset wouldn't fit in.
SEO strategy / Content creation & optimisation / Site structure / Profiling users /
